Into the Labyrinth : A PhD Comprehensive Portfolio

Digital Ethnography

Pink et al., (2016) describe digital ethnography as an approach to doing ethnographic research in today’s digitally interactive spaces. Researchers conducting digital ethnographic research explore the “consequences of the presence of digital media in shaping the techniques and processes through which we practice ethnography, and accounts for how the digital, methodological, practical and theoretical dimensions of ethnographic research are increasingly intertwined” Pink et al., 2016. Markham (2016) identifies specific challenges when defining contexts for digital ethnography “where flow is more relevant than object, physical presence is not necessarily connected to sociality, and time, as a malleable variable, is salient but difficult to isolate” (p. 3)

Ethnographers face issues of disembodiment and binary participation (online/offline, virtual/in-real-life) when using digital, internet, and virtual methodologies. Field sites are fluid, non-situated, unfolding, and without boundaries (Hine, 2015; Markham, 2016). Some salient characteristics of field sites that are internet based include: a) as a means of communication, b) as chrono-malleable venue, c) as multimodal and alternative representational, and as d) linguistically and socially constructed (Markham, 2008).

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